LAS VEGAS (AP) — The competitors stand rigidly upright with their hands behind their backs, waiting to absorb a brutal slap to the face.
When the open-handed blow is delivered, there’s a sharp report and the reaction can be dramatic. Some fighters barely move, while others stumble backward or fall to the floor. Some are knocked out.
UFC President Dana White is selling slap fighting as the next big thing in combat sports, putting his money and the resources of one of the world’s foremost mixed martial arts organizations behind the Power Slap League. The Nevada Athletic Commission has sanctioned the league for competitions in Las Vegas.
“It’s a home run,” said White, who is among several UFC officials involved in the league.
Some slap-fighting beatdowns have gone viral, including a video from eastern Europe showing a man who continues to compete even as half of his face swells to seemingly twice its size. Such exposure has led to questions about the safety of slap fighting, particularly the risk of chronic traumatic encephalopathy, or CTE, a degenerative brain disease believed to be caused by repeated blows to the head. A former chairman of the commission, which regulates combat sports in Nevada, says approving the league was a mistake. Chris Nowinski, cofounder and CEO of the Concussion Legacy Foundation, agrees, calling slap fighting “one of the stupidest things you can do.”
“There’s nothing fun, there’s nothing interesting and there’s nothing sporting,” Nowinski said. “They’re trying to dress up a really stupid activity to try to make money.”
White and the competitors remain unfazed, comparing commentary on slapping to the negative reaction the UFC faced in its infancy more than 20 years ago.
“I think it’s definitely overblown with the topics of CTE and the damage that we’re taking,” said Ryan Phillips, a Power Slap League fighter. “I think a lot of people still just don’t understand that it’s still a slap.”
Concerns about concussions leading to CTE, which can cause violent mood swings, depression and memory loss, aren’t confined to combat sports. The disease has shown up in the brains of former rugby players, and the NFL and college football have taken steps to cut down on blows to the head by changing rules regarding tackling and other hits. CTE can only be detected during an autopsy.
Despite the naysayers, White said he believes slap fighting will follow a similar trajectory to mixed martial arts, which the late Sen. John McCain referred to as “human cockfighting” in 1996, when the UFC didn’t have weight classes or many rules. McCain’s criticism helped force the organization to become more structured, leading to its widespread acceptance.
White said the ratings of the TBS reality show “Power Slap: Road to the Title” bear out the early popularity of what to many is still a curiosity.
White said he realized there could be a market for the sport in the U.S. when he clocked the millions of YouTube views of slap fighting videos from eastern Europe in 2017 and 2018. The videos were often poorly produced, the slap matches unregulated. White became convinced that fights with written rules and shot with professional video equipment could convert many internet viewers into dedicated, paying fans.
